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Who Are We

We live our passion

There is no talent without motivation

We are a social enterprise whose vocation is to help everyone become motivated and successful talent.

A human adventure and a long friendship that began 25 years ago around a coffee machine at the CNRS (The French National Center for Scientific Research) with the desire to focus on the Human side in Human Resource.

Prof. Zwi Segal and Yves Duron concretize this desire by creating one of the first computerized tools in psychology (Limef), then explore with Professor Michael Porter (Harvard Business School) how to strengthen the link between business strategies and human resources.

After ten years of business consulting and academic leadership in the field of human resources and digital transformation, the need to better address motivation at work is required.

Key dates


The marketing of  Motiva Individual, the first Motiva solution, started with the support of Béatrice Joubert and Cécile Pannetier of ECPA/Pearson. 


Launch of Motiva Talent and Motiva Engagement System.


APEC (The National Association for the Employment of Managers) selected  Motiva Individual to be its leading career solution for the french managers. 


First internationalization of Motiva Engagement System for the Strauss Group in Israel

Publication of the book of the founders of Motiva (Zwi Segal & Yves Duron) "Motivation, is a skill that can be developed: Guide for the development of motivation and engagement at work", Pearson Edition.


The solution Motiva Team is launched

Major update for Motiva Engagement System and Motiva Talent.

Construction and launching of Motiva Social, a  solution dedicated to the Israeli kibbutz 


Launching of the new website.

Launching of Motiva Career planning.

Yumanize gets the status of Young Innovative Company.


Launching of  Motiva Individual 2.

Launching of (Self career coaching for young people)

Internationalization of all Motiva solutions in collaboration with Pearson TalentLens in Australie/Nouvelle-Zélande, Singapour/Philippines.

Launching of Motiva Leadership.

Launching of Motiva Selection.


Motiva wins the Be.digit Award: the best platform for evaluating and/or improving well-being at work.

Launch of Which Career For Me in Italian

Launch of Motiva QVT (Well Being at work)

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